PROFESSIONAL DEVELOPMENT THAT SUSTAINS MEANINGFUL STANDARDS

MarryMark Education supports ongoing professional development, accountability, and progression across the wedding industry.

It underpins accreditation, strengthens capability, and ensures standards remain relevant in practice, not just at the point of assessment.

 

A CAPABILITY SYSTEM, NOT JUST COURSES

Most training focuses on information. MarryMark Education is designed around implementation.

Every course is built as applied skill development for Australian wedding businesses. Learners do not finish inspired. They finish with systems, tools, and workflows they can use immediately.

One course equals one real upgrade in the business.

This is not an online course library. It is a purpose-built capability system designed to lift wedding businesses from informal, inconsistent delivery into repeatable excellence.

MarryMark_Wedding Planner in office with couple

BUILT FOR BUSY WEDDING PROFESSIONALS

MarryMark Education is delivered as 3–5 hour courses, engineered to feel like a focused workshop, not a lecture.

Each course includes:

  • A clearly defined business outcome

  • A practical workflow

  • Real-world wedding scenarios

  • Templates, scripts, or systems

  • A proof step to confirm application

  • A deployment plan and clear next actions

Professional development that fits real wedding schedules, not academic calendars.

MarryMark_Waiter serving drinks

THE MARRYMARK EDUCATION
MODEL & SYSTEM

Every course follows the same build-to-implementation sequence:

Operational assets,
not certificates

MarryMark courses don’t end with motivation or generic completion badges. They produce operational infrastructure.

Every course generates assets such as service standards, reply libraries, proposal templates, pricing matrices, run sheets, risk registers, onboarding packs, KPI dashboards, and SOPs designed to be implemented immediately.

 

Built for Australian wedding realities

Courses address real conditions including client expectations, Australian Consumer Law aligned contracting, privacy and communication safety, weather and transport risk, multicultural weddings, First Nations respect, peak-season fatigue, staffing pressure, and venue logistics.

This is not generic business coaching. It is wedding-business education.

 

Education with professional weight

MarryMark Education is linked to:

  • Accreditation eligibility and renewal

  • Certified Wedding Professional (CWP) recognition

  • Progression across MarryMark tiers

You are not just trained. You are recognised.

WHY ONGOING EDUCATION IS ESSENTIAL

Wedding delivery is not static. Client expectations shift. Legal and consumer obligations evolve. Venues, suppliers, and logistics change. Risk profiles increase as businesses grow.

A one-time assessment cannot protect couples or businesses indefinitely. MarryMark Education exists to ensure standards remain current in practice, not historical on paper.

MM_Supplier videographer on dancefloor_Landscape

LEARNING REQUIREMENTS AND CAPABILITY THEMES

Accreditation is maintained through ongoing professional development so standards stay current in real delivery, not just at the point of assessment.

Each accreditation tier includes an annual education requirement. This is how MarryMark sustains meaningful standards across the register and supports progression over time.


ANNUAL EDUCATION REQUIREMENTS (per accreditation period)

Silver accreditation

  • 5★  3 courses per year

  • 6★  6 courses per year (shared across staff)

  • 7★  9 courses per year (shared across staff)

Gold accreditation

  • 5★  4 courses per year

  • 6★  8 courses per year (shared across staff)

  • 7★  12 courses per year (shared across staff)

Certified Wedding Professional accreditation

  • 2 courses per year

These requirements are designed to be practical. Businesses can distribute courses across owners, leaders, and staff, then implement the upgrades as a business.

 

COURSE CATALOGUE INTRODUCTION

The course catalogue below is organised into a series of core capability themes that directly underpin MarryMark accreditation and professional standing.

Each course is a 3–5 hour applied module designed to produce operational infrastructure, not theoretical knowledge. Courses include real wedding scenarios, system build activities, and a proof step to confirm implementation, so improvements are embedded in delivery, not just understood.

These themes represent the operating systems MarryMark expects to see in consistently professional wedding businesses.

HOW TO USE THIS
CATALOGUE

  • Choose the themes that match your current gaps and tier requirements

  • Complete courses progressively across the year

  • Implement the system in your business

One course equals one real upgrade in delivery, trust, or commercial performance.

1. Client Experience & Service Excellence

Build a premium, repeatable service standard from first contact to final follow-up. This series of courses helps your team respond professionally, set expectations early, handle issues calmly, and deliver consistent excellence across every wedding, with practical service standards, scripts, recovery playbooks, and ready-to-use checklists.
# COURSE TITLE INTRODUCTION OUTCOME TOOLS ENROL
1.01
First Reply That Wins Bookings
Reply fast and correctly so you never lose the first moment.
Build consistent first responses that lift conversion and trust.
Reply library, response standards, escalation ladder

Arriving week of 2 Feb 2026
1.02
Inclusive Service That Feels Effortless 
Serve every couple and guest with respect and confidence. 
Deliver inclusive service across cultures, family structures, and guest needs. 
Inclusive service guide, guest needs tracker 
Arriving week of 14 Sep 2026
1.03
Your Signature Client Experience 
Create a client journey people rave about and refer.
Build a premium, repeatable client experience that differentiates your brand. 
Signature CX blueprint, touchpoint checklist 
Arriving week of 27 Apr 2026
1.04
Set Expectations Early, Avoid Problems Later  
Prevent conflict by aligning scope, roles, and boundaries upfront. 
Reduce disputes and rework through clear onboarding and expectation setting. 
Onboarding system, expectation scripts, boundary map 
Arriving week of 20 Apr 2026
1.05
Fix Issues Fast and Protect Your Reputation
Turn problems into loyalty with a calm recovery process.
Resolve issues quickly and consistently to protect reviews and referrals. 
Service recovery playbook, issue log, review rescue scripts, crisis comms scripts 
Arriving week of 20 Apr 2026
1.06
Front of House Service Standard
Make service consistent across every shift and every staff member. 
Establish clear service behaviours and standards that lift guest experience. 
FOH service standard, shift checklist, core scripts pack
Arriving week of 10 Aug 2026
1.07
Inquiry Handling and Booking Handover 
Capture leads correctly and hand over cleanly so bookings do not drop. 
Standardise inquiry triage, response, logging, and handover to sales or planner. 
Inquiry triage SOP, response templates, lead capture checklist, handover note template 
Arriving week of 10 Aug 2026
1.08
Guest Flow and Inclusive Care on the Day 
Keep guests moving smoothly while meeting real needs in real time. 
Manage arrival, seating, transitions, accessibility, and dietary needs without confusion. 
Guest flow SOP, inclusion tracker, signage checklist, escalation triggers sheet
Arriving week of 24 Aug 2026
1.09
Complaint Handling and Service Recovery Lab
Practice real scenarios so staff can recover issues professionally. 
Handle complaints with empathy and structure to prevent negative reviews. 
Complaint response scripts, goodwill decision rules, issue log template
Arriving week of 31 Aug 2026
1.10
Difficult Guest Management
Stay calm and protect safety and reputation when guest behaviour escalates. 
De-escalate conflict, manage intoxication risks, and apply escalation protocols. 
Guest management protocol, escalation ladder, incident log template
Arriving week of 7 Sep 2026
1.11
Quality Handover and Shift Briefings 
Run every shift with clarity so nothing falls through the cracks. 
Standardise briefings, role allocation, handovers, and accountability.
Briefing agenda, handover log, role allocation sheet, shift checklist 
Arriving week of 3 Aug 2026
1.12
Phone and Walk In Conversion Skills 
Convert calls and walk ins into tours and bookings with confidence.
Use talk tracks and discovery questions to move prospects to next steps. 
Phone and walk in scripts pack, intake checklist, tour booking prompts 
Arriving week of 17 Aug 2026

2. Sales & Bookings

Install a simple, high-performing sales system that reduces lead drop-offs and improves conversion without discounting. This series of courses helps you turn enquiries into clear next steps, run discovery calls that build trust, present proposals that are easy to say yes to, and handle objections with confidence, leaving you with a working pipeline, scripts, templates, and a 90-day forecast.
# COURSE TITLE INTRODUCTION OUTCOME TOOLS ENROL
2.01
Inquiry to Booking Workflow 
Turn every inquiry into a clear next step, follow-up and close. 
Install a consistent pipeline, follow-up cadence, and weekly sales rhythm.
Pipeline board, follow-up cadence, weekly sales review pack 
Explore & Enrol now
2.02
Discovery Calls That Convert
Run discovery calls that build trust and close without pressure. 
Improve conversion with a clear call structure, questions, and objections handling. 
Discovery call script, questions bank, objection map 
Arriving week of 2 Feb 2026
2.03
Proposals That Get a Yes 
Make your offer easy to understand and easy to choose. 
Lift win rates with structured proposals and clear options. 
Proposal template, options menu, proof embeds checklist
Arriving week of 2 Feb 2026
2.04
Handle Objections Without Discounting 
Protect your pricing by selling value with confidence. 
Close more deals by addressing objections using psychology and value framing. 
Negotiation scripts, value anchors, buyer types map
Arriving week of 4 May 2026
2.05
Know Your Next 90 Days of Sales 
Forecast bookings so you can plan team, cash, and capacity. 
Build a simple sales forecast and capacity plan for predictable growth.
90-day forecast model, capacity calculator, targets sheet 
Arriving week of 25 May 2026

3. Offers, Pricing & Commercial Strategy

Build offers that are easy to choose, priced for profit, and disciplined enough to break the “busy but broke” cycle. This series of courses strengthens your package structure, pricing confidence, ethical upsells, and new revenue design, so you leave with pricing matrices, package architecture, value-framing scripts, and clear launch steps for stronger, more defensible margins.
# COURSE TITLE INTRODUCTION OUTCOME TOOLS ENROL
3.01
Build Packages People Actually Buy
Create packages that are easy to choose and profitable to deliver. 
Build pricing guardrails, packages, and profitability rules. 
Pricing matrix + package architecture 
Arriving week of 16 Feb 2026
3.02
Raise Prices With Confidence
Lift pricing without panic using value, structure, and clear rules.
Reduce discounting and increase pricing power. 
Value framing toolkit + price increase plan
Arriving week of 16 Feb 2026
3.03
Add Ons That Lift Revenue
Increase average booking value with add-ons that clients love.
Increase average booking value ethically and consistently. 
Add-on menu + scripts + triggers map 
Arriving week of 11 May 2026
3.04
New Revenue Ideas That Work 
Add new offers that grow revenue without adding chaos. 
Create new offers and revenue streams with viability checks. 
Revenue stream worksheet + launch plan + risk check 
Arriving week of 18 May 2026
3.05
Stand Out in Your Region
Build a position competitors struggle to copy. 
Become clearly differentiated and defensible in your region. 
Competitor map + differentiation wedges + category plan
Arriving week of 15 Jun 2026

4. Profit & Financial Control

Take control of your numbers with practical tools that make profitability and cashflow clear, even without formal finance training. This series of courses helps you understand true profit per wedding, forecast cash and tax through the season, track the key indicators that matter, and spot risks early, leaving you with job costing and margin tools, cashflow templates, a KPI dashboard, and a financial risk register.
# COURSE TITLE INTRODUCTION OUTCOME TOOLS ENROL
4.01
Job Costing Made Simple
Know exactly what each wedding costs so you stop leaking profit.
Know true profit per event and fix leak points. 
Costing sheet + margin report 
Arriving week of 16 Feb 2026
4.02
Cashflow Without Stress 
Plan cash and tax so your business stays stable year round. 
Prevent cash shocks and tax surprises with forecasts. 
Cashflow calendar + GST set-aside rules 
Arriving week of 23 Feb 2026
4.03
Understand Your Numbers as an Owner 
Learn the financial basics that let you lead with confidence. 
Read P&L and understand break-even, cash cycles, and margins. 
Financial workbook + break-even calculator 
Arriving week of 23 Feb 2026
4.04
Your Owner Scoreboard 
Track the few numbers that tell you if the business is winning. 
Track key numbers weekly and monthly for control and growth. 
KPI dashboard + review rhythm 
Arriving week of 2 Mar 2026
4.05
Protect Profit With Risk Planning 
Spot financial risks early and stop surprises from hurting your business.
Identify financial vulnerabilities and mitigate early. 
Financial risk register + mitigation plan 

Arriving week of 20 Jul 2026

5. Delivery Control & Operational Excellence

Build calm, professional execution on the day through clear run sheets, vendor alignment, flow planning, and scenario-based decision training. This series of courses helps you reduce overruns and mistakes, keep teams and suppliers on track, and make strong decisions under pressure, leaving you with run sheet systems, confirmation workflows, logistics plans, and practical delivery standards.
# COURSE TITLE INTRODUCTION OUTCOME TOOLS ENROL
5.01
Run Sheets That Run the Day 
Build run sheets that keep everyone aligned and on time.
Create a run sheet with buffers, owners, triggers, and version control. 
Master run sheet, delivery checklist, change log rules
Arriving week of 2 Mar  2026
5.02
Vendor Alignment That Prevents Chaos 
Stop vendor confusion with clear roles, checkpoints, and confirmations. 
Standardise supplier confirmation so delivery stays calm and predictable. 
Vendor checkpoints, comms tree, confirmation scripts 
Arriving week of 9 Mar  2026
5.03
Site Flow That Feels Seamless 
Make guest and vendor movement smooth, safe, and efficient.
Design access, staging, and flow so set-up and transitions are effortless. 
Logistics flow map, access plan, staging checklist 
Arriving week of 22 Jun 2026
5.04
Wedding Day Problem Solving Drills
Practise real scenarios so the team stays calm under pressure. 
Train decision-making for delays, disruptions, and last-minute changes. 
Simulation deck, decision ladder, change log template 
Arriving week of 9 Mar 2026
5.05
The MarryMark Delivery Standard
Define the non-negotiables for consistent event delivery. 
Install delivery standards and controls that lift consistency across staff. 
Delivery standards checklist, controls and audit points
Arriving week of 13 Apr 2026

6. Contracts, Trust & Dispute Prevention

Protect your business and your clients with clear, fair systems for deposits, cancellations, scope changes, and dispute handling. This series of courses reduces risk by replacing emotion and inconsistency with documented frameworks, decision rules, and evidence-based responses, so you walk away with payment structures, change order workflows, scripts, and a dispute playbook that stands up under pressure.
# COURSE TITLE INTRODUCTION OUTCOME TOOLS ENROL
6.01
Deposits and Payments Done Right
Set payment terms that feel fair and protect your cash. 
Use fair milestones that protect cash and reduce disputes.
Milestone payments pack 
Arriving week of 16 Mar 2026
6.02
Cancellations and Date Changes 
Handle changes calmly with clear options and scripts. 
Apply consistent change decisions with scripts and rules. 
Decision tree + script pack 
Arriving week of 23 Mar 2026
6.03
Stop Scope Creep 
Protect profit by documenting every change and charging correctly.
Stop scope creep and protect profitability. 
Change order workflow + pricing rules
Arriving week of 16 Mar 2026
6.04
Disputes and Chargebacks Playbook 
Resolve issues quickly with evidence and a clear process. 
Resolve disputes faster with evidence and standard responses.
Dispute decision tree + evidence checklist + scripts 
Arriving week of 30 Mar 2026
6.05
Trust and Client Protection Standards
Build trust with clear commitments and transparency that clients feel.
Create visible trust standards that couples can feel. 
Trust protocol checklist + transparency standards 
Arriving week of 13 Apr 2026

7. Marketing & Reputation Engine

Build demand and trust without overwhelm through practical marketing assets and repeatable routines, not trendy theory. This series of courses helps you clarify your message, improve local visibility, generate reviews and referrals on repeat, and run a sustainable 12-month content plan, leaving you with positioning maps, headline banks, profile optimisation tools, and ready-to-use workflows.
# COURSE TITLE INTRODUCTION OUTCOME TOOLS ENROL
7.01
Your Clear Message in One Page 
Make it instantly clear why couples should choose you. 
 Build a message that clients remember and trust. 
Positioning map + headline bank + authority angles 
Arriving week of 9 Feb 2026
7.02
Get Found and Get Inquiries 
Improve local visibility and convert searches into leads. 
Improve discovery and convert traffic into inquiries. 
Profile optimisation + landing checklist + inquiry capture 
Arriving week of 9 Feb 2026
7.03
Reviews and Referrals on Repeat 
Build a repeatable review and referral process that drives bookings. 
Generate reviews and referrals systematically. 
Review workflow + referral system 
Arriving week of 9 Feb 2026
7.04
Your 12 Month Content Plan 
Build a content calendar that drives demand and authority.
Create a sustainable content and portfolio system. 
12-month calendar + content pillars + portfolio rules 
Arriving week of 1 Jun  2026
7.05
Be Known as the Trusted Choice 
Build credibility assets and a visibility plan that make you the obvious choice. 
Build authority and credibility at scale. 
Authority roadmap + outreach scripts 
Arriving week of 8 Jun 2026

8. Supplier Quality & Partner Growth

Improve delivery quality and drive growth with stronger supplier and partnership systems. This series of courses helps you vet vendors consistently, align suppliers with clear roles and checkpoints, and build ethical referral channels that generate steady leads, leaving you with due diligence tools, briefing packs, and partnership agreements with tracking.
# COURSE TITLE INTRODUCTION OUTCOME TOOLS ENROL
8.01
Choose the Right Vendors Every Time 
Vet suppliers consistently so quality and risk are under control. 
Reduce delivery risk through structured supplier vetting and decision rules. 
Due diligence pack: checklist, risk rating, vendor file template, approve / conditional / reject rules 
Arriving week of 29 Jun 2026
8.02
Vendor Briefing That Gets Results
Align every supplier with clear roles, timing, and confirmations. 
Prevent day-of chaos with checkpoints, comms rules, and confirmations. 
Alignment pack: onboarding emails, checkpoint schedule, comms map, confirmation scripts, escalation ladder 
Arriving week of 6 Jul 2026
8.03
Partnerships That Bring Bookings 
Create a referral and bundle channel with agreements and tracking.
Create partner-driven lead flow using bundles, agreements, and tracking. 
Partner channel playbook: bundle offers, referral agreements, tracking sheet, co-marketing calendar, outreach scripts 
Arriving week of 13 Jul 2026

9. Leadership, Team & Scale

Build a team that performs with clear standards, strong onboarding, and calm delegation. This series of courses helps you hire and train staff or contractors consistently, run briefings that create accountability, coach performance in real time, and scale without quality loss, leaving you with role scorecards, onboarding packs, briefing tools, coaching templates, and delegation workflows.
# COURSE TITLE INTRODUCTION OUTCOME TOOLS ENROL
9.01
Hiring and Onboarding Without Headaches 
Get the right people in fast and trained consistently.
Recruit and onboard staff or contractors quickly and consistently. 
Role scorecards + onboarding pack 
Arriving week of 21 Sep 2026
9.02
Briefings That Lift Performance 
Lead briefings that create clarity, calm, and accountability. 
Run effective briefings and lead shifts calmly.
Briefing agenda + shift log
Arriving week of 28 Sep 2026
9.03
Coaching That Actually Works 
Improve performance quickly using simple coaching habits. 
Lift performance with coaching cadence and feedback tools. 
Coaching toolkit + performance notes 
Arriving week of 5 Oct 2026
9.04
Culture You Can Feel 
Define behaviours and standards so quality is consistent.
Define behaviours and standards that create consistency. 
Values-to-behaviours map + standards charter 
Arriving week of 19 Oct 2026
9.05
Delegate and Scale Without Quality Loss
Scale with contractors and delegation while protecting standards.
Scale without quality loss using delegation and contractor workflows. 
Delegation map + contractor onboarding pack + QA checks 
Arriving week of 12 Oct 2026

10. Entrepreneurship Pathway

Move from week-to-week operating to founder-level execution with a clear strategy, disciplined planning, and a growth roadmap that holds under pressure. This series of courses builds business model clarity, differentiation, financial fluency, and scalable systems, so you leave with a tested business model canvas, quarterly execution plan, differentiation blueprint, and founder finance tools to grow without losing control.
# COURSE TITLE INTRODUCTION OUTCOME TOOLS ENROL
10.01
Founder Mindset for Wedding Business Owners 
Build the discipline and resilience to lead a business long term.
Build confidence, resilience, focus, and founder discipline. 
Founder identity blueprint
Arriving week of 26 Oct 2026
10.02
Design Your Business Model
Clarify how the business makes money and scales sustainably. 
Design a defensible business model built for profitability and scale. 
Business model canvas + stress test 
Arriving week of 2 Nov 2026
10.03
Plan and Execute Your Next Quarter
Turn goals into weekly actions and visible progress. 
Convert strategy into quarterly execution and weekly rhythms. 
Strategic execution plan
Arriving week of 9 Nov 2026
10.04
Differentiate or Compete on Price 
Build a position that makes you the obvious choice. 
Create a position competitors struggle to copy. 
Differentiation blueprint 
Arriving week of 16 Nov 2026
10.05
Operate Like a Systems Business
Stop relying on memory and build repeatable execution. 
Move from operator to systems-driven owner. 
Systems architecture map
Arriving week of 23 Nov 2026
10.06
Founder Finance Essentials 
Understand cash, margin, and growth decisions with confidence.
Understand cash, margin, risk, forecasts, and growth decisions. 
Founder finance workbook 
Arriving week of 30 Nov 2026
10.07
Scale Up Without Breaking the Business 
Grow team and volume without losing quality or control. 
Plan when and how to scale team, offerings, and markets. 
Growth roadmap 
Arriving week of 7 Dec 2026